Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Diversification, Patience, and Consistency Three important factors when it comes to your financial life. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.